Case Study – Yoru Factor

Invoice Financing Platform For Agencies

ABOUT THE PROJECT

Your Factor is a financial technology company that specialises in providing advanced payment solutions to agencies and creatives. Their primary goal is to help clients unlock their full potential by streamlining invoicing and improving cash flow through invoice.

We thoroughly enjoyed creating this website creating something visually exciting yet also conveying a sense of professionalism. We wanted to display a modern aesthetic to match the modernity of Yoru Factor additionally mimicking the simplicity and efficiency of how their company function and operate. Creating a design that caters to the younger generation of agencies and creatives in our modern day, through use of layout, colour and images helping draw in the correct target audience.

Colours Used

Your Factor is a financial technology company that specialises in providing advanced payment solutions to agencies and creatives. Their primary goal is to help clients unlock their full potential by streamlining invoicing and improving cash flow through invoice.

We thoroughly enjoyed creating this website creating something visually exciting yet also conveying a sense of professionalism. We wanted to display a modern aesthetic to match the modernity of Yoru Factor additionally mimicking the simplicity and efficiency of how their company function and operate. Creating a design that caters to the younger generation of agencies and creatives in our modern day, through use of layout, colour and images helping draw in the correct target audience.

Typography

For header titles, we chose Bebas Neue Regular, a sans-serif typeface known for its clean lines, elegant shapes, and a blend of technical straightforwardness with subtle warmth. Its tall, condensed letterforms create a sense of authority and professionalism, making it an excellent choice for a corporate finance setting where clarity and impact are essential. The uniform stroke width and geometric construction give it a modern, structured feel, reinforcing the website’s polished appearance.

For the body text, we selected Nimbus Sans, a highly legible and versatile sans-serif typeface. Nimbus Sans is known for its balanced proportions, open letterforms, and clean design, making it ideal for displaying information clearly and efficiently. It embodies a contemporary, no-nonsense aesthetic while maintaining a subtle elegance, ensuring readability across various devices and screen sizes. Its neutral yet refined character makes it a reliable choice for a corporate finance website, where clarity, precision, and professionalism are key.