Case Study – O&O Global

Scope of Work

Finance Solution Provider

O&O Global is a structured finance solutions provider that supports small to medium businesses across the globe in the process of raising capital.

We created this website design that follows a clean, minimalist layout with a professional yet approachable feel. With a lime green and dark-green themed colour scheme, representing trust, growth, and stability.

Overview

Initial Logo Design Exploration

As part of our logo design process, we wanted to explore different interpretations and shapes of the ampersand (&) symbol to see how it could integrate uniquely into the brand identity of O&O Global Ltd. And explore the decision of using the ampersand to make it a key visual element that connects the “O” and “O” in the name, so we experimented with different typographic and geometric styles.

After exploring different variations of the ampersand (&) in the logo, we ultimately decided not to include it in the final design. While the ampersand initially seemed like a natural element to connect the two “O”s in “O&O Global Ltd,” we found that its presence complicated the overall balance and clarity of the logo.

We begin our logo design process in black and white to ensure the strength of its shape and structure, independent of colour. While colour can assist in enhancing a logo it should not be the defining feature.

These logo concepts for “O&O Global Ltd” explore various typographic and geometric approaches, embracing a minimalist and modern aesthetic with bold, simplified forms. Through the strategic placement and proportion of circles and other elements, we aim to create varying levels of harmony and tension—ultimately influencing readability and brand perception.

Colours Used

Association with Wealth & Stability – Dark green is often linked to financial security, prosperity, and stability. It’s a colour frequently used by banks, investment firms, and financial institutions to represent trust and long-term growth.

Fresh Growth & Opportunity – Lime green symbolises renewal, growth, and energy. It can represent the idea of financial opportunities, new beginnings, and economic expansion.

Psychological Impact – Green is naturally associated with abundance, success, and money (especially in Western culture). The combination of deep and bright greens suggests both reliability (dark green) and dynamic progress (lime green).

Contrast & Balance – The supporting colours in the palette, such as the light greens (#DEEFAB) and the soft beige (#F3EFE4), create a sense of approachability and warmth, making financial themes feel inviting rather than intimidating.

Typography

Header Font – DM Sans
DM Sans is a low-contrast geometric sans-serif typeface designed for clarity and legibility. Its clean and modern appearance makes it an excellent choice for financial websites, where professionalism and readability are key. The geometric structure gives it a precise and trustworthy feel, reinforcing a sense of stability—an essential trait in the finance industry.

Body Font – Kumbh Sans
Kumbh Sans is a versatile geometric sans-serif typeface crafted to be a workhorse font for modern web and mobile applications. Its balanced proportions and smooth curves make it highly readable across different screen sizes, ensuring an excellent user experience. The contemporary yet approachable design of Kumbh Sans aligns well with financial content, presenting information in a clear, professional, and accessible manner.

Together, DM Sans and Kumbh Sans helped create a cohesive, modern, and trustworthy typographic system for your finance website, enhancing both usability and brand credibility.

O&O Global Website