Dutch Dressage a professional dressage training and livery yard with a Dutch heritage based in Suffolk. They approached us to modernise their logo while preserving the essence of their brand. They wanted a fresh, contemporary look that reflected their Dutch roots and their commitment to excellence in dressage.

We focused on two key elements of colour to bring their identity to life, with the use of  orange, the national colour of the Netherlands, to highlight their heritage and vibrancy. And additionally, we used blue drawn from the Dutch flag, to represent professionalism, trust, and tradition.

We did our upmost to create a balance between modern and tradition. By integrating a sleek horse silhouette with a refined colour palette, the design reflects Dutch Dressage’s professionalism and heritage. The refreshed branding enhances their identity, making them instantly recognisable while staying true to their core values. And by refining the typography keeping a traditional font and introducing a sleek, yet slightly abstract dressage horse silhouette —symbolising grace, power and precision.